A marketing strategy refes to a business's overall game plan for reaching prospective consumers and turning
them into customers of their products or services. A marketing strategy contains the company's values proposition,
key brand messaging, data on target customer demographics, and other high-level elements. A clear marketing strategy should revolve around the company's value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.
The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival
companies by understanding the needs and wants of its consumers. Whether it's a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a compay's core
value proposition
